Identity

Lucky B's Hot Dogs

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Crossgrain was hired to create logo branding and signage for the new hot dog grill at Santa Anita Park. The name Lucky B's is in reference to the historic figure, Lucky Baldwin who founded the original Santa Anita Park racetrack on his estate in Arcadia. In addition to logo branding we were tasked with taking photos of the hot dogs themselves. These photos were used to create the menu system and promotional banners for the park.

Project deliverables include: Logo branding, product photography and art direction, menu board design, and helping to create the overall look for Lucky B's.

January 2009 - Posted in Identity Environmental